How to get the most out of your film
How to get your video noticed.
Once you invest in a video for marketing, what do you do with it? There are so many opportunities for your video to be seen by potential customers, but how do you get it noticed? Here are some ways that you can market your video properly to get it noticed!
Website:
Your website is the first place you want to post your video. This is heavily reliant on how much traffic you have through your website. If you have a good SEO team, your website should be getting good traffic. Having the video large and on the front page, will highly encourage each viewer to watch your video. If you invest in a few videos for your marketing (Ex. Intro video, website banner, customer testimonials, services) you can spread these videos out amongst your site on the appropriate pages. This is a very effective way to show professionalism, get the point across quickly and show the viewers that you know what you are talking about.
YouTube:
The second best place to host your video work is on YouTube. YouTube is the largest and most powerful video search engine today. Even though there are millions of people who post on youtube, it's still possible to have your video rank in the algorithm and be seen. You just have to know a few things!
Make a good thumbnail. Having a good thumbnail will increase the potential viewer to click on your video, because of what the cover looks like. If your cover looks pixelated, with no text, and doesn't pop out, chances are the viewer will find a different video with the information they are seeking.
Use Tags. Using tags is an effective way to get your video to show up when someone searches about your topic. You can add tags when you are posting your video, towards the bottom of the upload screen. Be sure to add tags that represent what you are discussing in your video. When someone searches one of these words on YouTube, your video will be more likely to show up.
Share on Social Media. Once your video is live, be sure to copy the link and share across all social media, text to family and friends, and any potential clients that might be interested in what you are talking about. Having views on your videos, multiple likes and comments, will always be the number one effective form of having your video rank higher in YouTubes Algorithm.
Social Media:
Getting your video noticed on social media requires a combination of strategic planning, high-quality content, and effective promotion.
Know Your Audience:
Understand your target audience's preferences, interests, and behaviors. Tailor your content to resonate with them.
Optimize for the Platform:
Different social media platforms have different requirements and best practices. Optimize your video's format, length, and style to match the platform you're posting on.
Catchy Titles and Thumbnails:
Craft a compelling title that piques curiosity and accurately represents your video's content. Design an eye-catching thumbnail that encourages viewers to click.
Engage Quickly:
The first few seconds of your video are crucial. Capture your audience's attention early to prevent them from scrolling past.
Tell a Story:
Storytelling can captivate your audience and make your video more memorable. Develop a clear narrative that keeps viewers engaged.
Use Hashtags:
Research relevant and trending hashtags that relate to your video's content. Using hashtags can help your video reach a wider audience.
Where do I start?
Cfilms can help direct you in your digital marketing journey. We are well versed in all forms of filmmaking and ready to take on any project your company needs. Schedule a discovery session with one of our professionals and we can help determine what will be right for you to reach their goals and audience you desire!
