Your marketing isn’t just about visibility — it’s about positioning. Whether you’re a home builder, a real estate agent, or a motorsports brand chasing more exposure, your content tells your story.

When you treat marketing as an investment, it starts to work for you — bringing in new leads, keeping your audience engaged, and amplifying your credibility.

Before Supercross became the stadium-filling spectacle it is today, motocross was an outdoor, rugged sport run across open fields and natural terrain. That all changed in 1972 when the Super Bowl of Motocross was held inside the Los Angeles Memorial Coliseum — an event that set the stage for the official formation of the AMA Supercross Championship two years later.

In Why We Ride 2, we turn the lens toward Ajay Buttedal, a rider whose passion for Harley stunt riding goes beyond speed and spectacle. This isn’t just another profile — it’s an intimate look at how discipline, creativity, and purpose can merge on two wheels.

In today’s digital age, motorsport brands can no longer afford to treat social media as an afterthought. Whether you’re a race team, track, parts manufacturer, or custom build shop, consistent, quality content is mission critical. Here’s why — and how to do it well.

The first episode of Why We Ride? takes viewers deep into the life and mind of JetBoyCo, a rider and creator whose approach to motorcycles and art is as bold as his name. This isn’t just a profile of a talented rider; it’s an intimate look at how motorcycles can become a canvas for self-expression, community, and personal growth.

Let’s be real: iPhones and other smartphones have come a long way. Today, your pocket can hold a camera capable of shooting in 4K, recording in ProRes, and using cinematic blur effects with just a tap. So it's no surprise that more people than ever are DIY-ing their content. But when it comes to commercial projects, brand storytelling, and high-performance industries like motorsports, there’s still no substitute for hiring a professional videographer with cinema-grade equipment.

Capturing the raw speed, power, and adrenaline of motorsport in a way that feels cinematic isn’t just about pointing a camera at fast cars. It’s a craft that requires the right tools, techniques, and mindset. At C Films, we specialize in motorsport video production, and in this post, we’re sharing some of the most effective ways to achieve truly cinematic motorsport footage — including why we trust RED cameras, how we use the Tilta Hydra Alien Car Mount, and how FPV drones for motorsports are revolutionizing dynamic filming.

In the world of visual storytelling, technique is everything. Whether you're an aspiring filmmaker or a seasoned Camera Op, mastering advanced camera techniques can be the difference between amateur content and cinematic brilliance. At C Films, we’ve spent years perfecting the art of visual storytelling. Based right here in Minnesota, our Video Production MN team brings both experience and creativity to every project.

In the world of motorsports, where everything happens at blistering speeds, there's an unexpected secret to capturing its soul: slow motion filmmaking.

At C Films, we specialize in high-speed video production for motorsports, using cinematic techniques to transform raw speed into powerful storytelling. And slow motion is one of the most impactful tools in our creative arsenal.

RED’s recent move to cut the price of the KOMODO to $2995 has sent shockwaves through the filmmaking world. Once a tool reserved for high-end professionals, the KOMODO is now within reach for a much wider range of creators, from indie filmmakers to emerging content creators. While this is undoubtedly exciting for many, there’s a side to this that could have significant implications for larger video production companies — and even the future of RED in high-budget productions.

When it comes to high-quality cinematic lenses, filmmakers across the globe consistently turn to Zeiss. Renowned for their precision engineering and optical excellence, Zeiss lenses have become synonymous with professional filmmaking. Among the standout options in their collection are the CP.2 and CP.3 prime lenses, which have earned a reputation as some of the most reliable and versatile tools in the world of cinema.

In the world of filmmaking, smooth and dynamic tracking shots are essential for elevating the quality of a production. Whether you're shooting a fast-paced action sequence or a slow, cinematic move, the right camera dolly can make all the difference. Enter the PROAIM Swift Camera Dolly System with a 12ft Straight Track, a tool designed to help filmmakers achieve those smooth, professional-looking shots without breaking the bank.

When it comes to filmmaking, there are a variety of gear essentials you must own to create high-quality content. However, arguably the two most crucial pieces of equipment are the camera body and the lens. Both can come with a hefty price tag, so when deciding where to allocate your budget, it’s important to understand which piece to prioritize — and why.

The filmmaking world was rocked by the recent announcement that Nikon has officially acquired RED Digital Cinema. This move has left many cinematographers and industry professionals speculating about the future of RED cameras, the motivation behind Nikon’s acquisition, and what this means for both brands moving forward. Let’s break it all down.

When it comes to motorsports cinematography, few things are as vital as capturing the raw speed, power, and intensity of the action. Whether it’s a Formula 1 race, a motocross event, or a rally, the footage has to communicate not just the thrill of the sport, but also the narrative behind it. This is where the role of a Director of Photography (DP) comes into play — and in motorsports, it’s an especially crucial job.

The Sony A7SIII has quickly earned its place as a go-to camera for video production. Known for its remarkable low-light capabilities, impressive image quality, and versatile video features, the A7SIII provides filmmakers with everything they need to create stunning visuals. In this blog, we’ll walk you through the best settings for video production on the Sony A7SIII, covering 4K settings, SLOG settings, white balance (WB), ISO, and shutter speed, so you can maximize its full potential.

In 2025, creating professional-grade cinematic content doesn't require a large budget. By selecting carefully chosen gear, you can assemble a filmmaking setup that delivers exceptional results. In this blog, I give a detailed breakdown of a budget-friendly cinema build that I use for most applications.

In the world of professional filmmaking, equipment choices can make or break a project. Among the elite brands, RED cameras have been a staple in the industry for years, delivering incredible image quality, versatility, and innovation. But with the constant evolution of technology, you might be wondering: Is it still worth buying a RED camera in 2025?

The answer depends on several factors, including your specific needs as a filmmaker, your budget, and the types of projects you're working on.

Capturing the speed, intensity, and adrenaline of motorsports requires the right camera setup. With rapid advancements in technology, 2025 has brought some of the most powerful high-speed, high-resolution, and rugged cameras for action-packed cinematography. Whether you're filming motocross, rally racing, or off-road adventures, these cameras will help you deliver cinematic-quality footage with precision and clarity.

When it comes to filmmaking, commercial shoots, or action sports cinematography, the role of a Director of Photography (DP) is crucial. A DP isn’t just someone who operates a camera—they are the architects of visual storytelling, responsible for crafting the look, feel, and technical execution of every shot. But when it comes to fast-paced, high-intensity shoots, hiring a specialized DP can make all the difference.